leadership

Lester Earl – CEO / Business Development

Lester Earl is the co-founder and CEO of Asco and is responsible for running all facets of the business.

With over 20 years’ of industry experience Lester brings a wealth of knowledge and expertise.

Beginning his career in the timber industry in 1995, Lester gained exposure to the challenges of business. Starting in the workshop, before undertaking a variety of Business Development, Finance, and Marketing positions.

Whilst in his previous roles, Lester created a small company by the name of Estate Australia and secured a furniture agency in Victoria.

In 2006 after over a decade in the timer business, Lester branched out with his brother Matthew, to create what is now known as Asco.

Lester is heavily involved in a variety of aspects of the business. He’s particularly focused on company culture, community development, innovation, and process improvements.

A primary focus for Lester is ensuring we never deviate from our foundational purpose of continuous improvement. We exist to make people comfortable, something that Lester is incredibly passionate about.

Outside of Asco, Lester enjoys traveling, learning about cultural history and spending time with family and friends.

 

Matthew Earl – Sales Manager

Matthew Earl is the co-founder and Sales Manager at Asco. In his role, Matthew is responsible for ensuring our projects are sourced, scoped and executed to the highest standard.

Over the last 22 years, Matthew has gained experience in both hands-on and management roles.

Beginning his career in the timber industry in 1997, Matthew initially worked on installations before moving to timber processing, and then into a sales role where he stayed for the remainder of his time there.

In 2011 after 14 years in the timber industry, Matthew joined forces with his brother Lester, to create Asco. Growing the business from the ground up alongside Lester is something that Matthew takes great pride in.

Among other things, Matthew is a creative ‘out of the box’ thinker, with a passion for continuous improvement. He is motivated by success and embraces all the challenges he’s faced with.

Matthew’s primary focus is Asco’s growth, development, and sustainability in the marketplace. His competitive nature sees him working tirelessly ensuring we achieve our objectives.

He strongly believes that there is always room for learning and improvement, whether this is for him personally, or for the business.

When he’s not working, Matthew is busy spending time with his family, which includes his wife and four daughters.